Our Mission

Located in Los Angeles, California, Rochac Figueroa Solutions is dedicated to giving every small business owner a voice. Every day, people of color, immigrants, and members of the LGBTQ+ community start small businesses to fulfill their own dreams through hard work and determination. We know your efforts are focused on running the business and providing the best products or services possible. You may not have time to share your story with the world and that is where we come in. We believe your story matters and it is what sets your business apart. Our mission is to use tailor-made marketing strategies to help small business owners reach as many people as possible through their services, products, and stories. 


Welcome to Rochac Figueroa Solutions. My name is JC Gonzalez. I was born in El Salvador and came to the United States with my mother in 1989 shortly before turning nine. I graduated from California State University, Dominguez Hills with a degree in Digital Media Arts. I've been involved in multiple departments of small to large businesses from customer service and merchandising to sales, marketing, and executive leadership. I found my passion to be in marketing and storytelling. My goal is to partner with small businesses and use my experience to help owners reach success through their unique stories.